Get Your Business On-Line

Whether you are already online or if you are considering having a web site, it is critical to have the most effective message for your target market.  It is not enough to build a better mouse trap you also have to give them a map to get there.  Just posting your web site does not ensure its effectiveness and success.  A business has to concentrate its efforts on not only having a web site that reflects the personality of the company/business but also on how to drive traffic to that web site.

- The Boston Consulting Group (BCG) estimates that U.S. B2B e-commerce will grow from $1.2 trillion this year to $4.8 trillion in transaction value by 2004.
Source: Boston Consulting Group

- The government says that U.S. retail e-commerce sales for the first quarter of this year were an estimated $9.849 billion, up about 19 percent from the first quarter a year ago but down from last year's holiday-packed fourth quarter estimate of $11.2 billion.

- The quarter showed year-over-year online retail sales gains of about 41 percent to $11.60 billion versus $8.22 billion in the same period a year earlier.

- Online orders grew by 33.9 percent this past quarter from 68.29 million purchases in the first quarter of 2001 to 91.47 million in the first quarter of this year. The average online this year was $127 per purchase, up 5.3 percent from $120 a year earlier
Source: Cyber Atlas

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